be.ology ® was created by lifelong friends, Linda and Ali, to fulfill a common dream held since childhood – to make the world a better place. Through the spreading of positive thoughts, words, and energy they hope to initiate a movement of compassion, acceptance, and empowerment.  Being your best, accepting who you are, hoping for the best of others, and seeing the good in all places is be.ology – the art of be.ing.

Ali and Linda met as college roommates and soon became fast friends.  They both chose careers that allowed them to help people and were drawn to the mind-body connection, integrating it into both of their fields, (Occupational Therapy and Special Education).  Ali and Linda knew that their similar views on life were unique and would bond them forever. They vowed to work together one day and unite their energies.

Linda and Ali combined their extensive backgrounds to create B as U-R Yoga, after completing certification as yoga instructors for children. They developed a school-based yoga program called Om-work© to teach students and educators how to integrate the age old practice of yoga into the modern day classroom.  They love this work and the impact it has on children’s learning and living.

Intrigued by the power of positive energy and the impact it has on people, Ali and Linda made this lesson an integral part of their program.  They had their “yogis” test their muscle strength with positive and negative thoughts, words, and actions so they could see for themselves the amazing connection between the body and mind – and the control they could have over their own energy. Teaching visualization and affirmation concepts, now widely used among professional athletes and performers, resulted in a clear movement of self-empowerment.  Linda and Ali treasured the gifts they could share by teaching these concepts and it became evident that these ideas needed to be shared in a more global way – for all to access the power of their own energy.

Ali and Linda’s personal paths led them to the powerful teachings of energy experts such as Carolyn Myss and Dr. Wayne Dyer.  With each concept that they learned about, their vision for be.ology became more clear.  Ali and Linda put their efforts into creating a way to elevate the cumulative energy of people through positive energy.  Knowing that positive words, emotions, and thoughts, such as kindness and love, carry high energy and vibrate at a high positive frequency, they created be.ology to spread affirmative messages universally and simply for all to enjoy. be.ology® tees and products were created to inspire people to be, who they are and who they are ready to be.  There is a place between striving to live your greatest potential and an acceptance of where you are at this moment…..be.ology®  is that place.

We hope our line will empower, inspire, and evolve with you.

be.well,

Ali and Linda